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Channel: Tara Buck | Data For Breakfast
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Predictive Analytical Approach of Uplift Modeling Increases ROI

Uplift modeling – An upping predictive analytical approach In order to measure targeting strategy performance, it is important to understand how many customers will respond to the marketing campaign....

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Data Here, Data There…Data, Data Everywhere!

Big Data has seen huge amounts of growth in 2014. The adoption rates have grown and the importance of Big Data as a business function has increased, but what are we going to see in 2015? In-Memory...

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Big Data Science In Sports

The world of sport has become a numbers dominated space. Today data is permeating through every part of sport, from the ways in which fans interact with their favorite teams, through to how bars in...

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Data In Oil And Gas

McKinsey & Company wanted to know how often of the data gathered  on offshore oil rigs is used in decision-making by the energy industry. The answer, it turns out, is not much at all. After...

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Big Data Joins 3D Printing

Interested in Big Data and 3D Printing? This great Podcast shows how the two can come together. Listen to this short podcast and quickly educate yourself on the up and coming trends of both Big Data...

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Big Data? What About Smart Data?

Big data is the new ‘it’ word, the new hot topic, and quite frankly, the term can be somewhat overused. There are a few different reasons why I dislike the term “big data”. The big data word came...

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Paying For Privacy?

How safe do you feel browsing the internet on your personal devices? Do you ever get the feeling Google knows you? Are the advertisements online strangely similar to your unique tastes? This is the...

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Big Data’s New Friend: The Algorithm

Big data is the oil of the 21st century….in more ways than one. To begin with, it’s huge, it’s talked about, and it’s everywhere! Going beyond that, data by itself is inherently dumb. It cannot...

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Big Data Can Help Land Your Next Job

Finding a job today is no easy task. Yes, recent technological advancements have seemingly made the process much easier and more user-friendly, but when looking at other variables, it may now be more...

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Big Data Science Meets Food

What happens when you apply modern science and big data with food? Hampton Creek is a food technology company based out of San Francisco that is exploring just this very question. They are currently...

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The NFL Jumps Into the Big Data Game

We hear time and time again that the opportunities for big data are truly endless, but have we opened our minds to think about the possibilities for big data in culture and sport? Personally, I know I...

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Big Data Helps To Predict Storms and Weather Patterns

Big data is playing a major role in predicting severe weather storms, helping weather experts to better understand the storms as they form and approach land. Data has been helping weather experts for...

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What Not To Do With Your Data

I recently stumbled upon an interesting slideshow on Big Data Minute, and found some key takeaways that anybody working with data should know. There are many things that you should do with your data to...

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Big Data Shaping How We Stay Fit

Big Data impacts all aspects of our lives. Believe it or not, it goes beyond work- making its way into both your home and personal lives. Let’s look at one area for now- one area that has a big effect...

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